Most Popular Perfumes 2025. We tapped deputy editor jane sung and levy to curate a list of the best luxury perfumes for her—from classic formulations to new and intoxicating scents. The best way to decide on a new fragrance is to visit a perfumery like ours but for those who can’t visit our shop, we have listed 10 of what we would classify as the most popular perfume brands for women and men’s aftershave, catering to various age ranges.
(l’orchestre piano santal, a milky sandalwood, is one i wear alone or layer liberally with other perfumes.d.s. We included picks in the different scent families to find which fragrances were the best within their category.